Sanjana Balaraman
Founder at ChapterOne Creative
Sanjana Balaraman is Founder of ChapterOne Creative, a narrative-led content consultancy for B2B founders and marketing leaders, which she started in August 2026. Before that she was the founding marketing manager at SiftHub, where she was employee #11. She was content marketing manager at Pando, and at Freshworks she was a senior content strategist before leading integrated marketing. She started out as a marketing coordinator at Daimler Trucks in Laverton, Australia. She's based in Chennai and is a self-published fiction author.
On Pipeline
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AI Content Writing: How to Stop Sounding Like Everyone Else
Sanjana Balaraman, Founder of ChapterOne Creative, uses AI a little bit everywhere, but her rule is to not let it do your thinking. On Pipeline, she explains how to keep AI content writing from sounding like everyone else's: form a point…
Key takeaways
- Before you prompt, write down your thoughts or record them in a voice note app, as Joseph Lewin suggests, so you go to AI with a point of view.
- Tell AI the main point, the things the draft needs to cover, and give it a transcript of a call, or several, to pull from.
- Add one line to research prompts telling AI to verify its sources and say where each number came from.
- Check the first draft for missing context, such as the ICP, before you spend any time editing it.
- Keep a list of words that read as AI and check every LinkedIn post against it before it goes out.
In Sanjana's words
"If you're not putting guardrails in place when you're using AI with content, you're gonna end up sounding like just everyone else."
"You need to do the thinking ahead of time and go to AI with that thought process, and maybe it writes the draft. And even that draft, you don't leave it as the AI draft."
"AI itself doesn't have a point of view. Whatever it's building, it's shaping from what you're giving it."